Think inside out.

Art Direction I is most interesting in that it teaches us to think of why we feel. The exercises are not for the faint of mind. They positively require creative thinking. But, again, WHY do we do what we do? How can we, as designers, use that knowledge to convey an idea AND invoke the reactions and feelings that we intend? This class reminds me of Basic Graphic Design, only deeper, and more focused on persuasion of the idea than on the execution of the idea.